- 47%
Quality Lead Generation
Hogar Properties are struggling to generate leads and they want us to handle their website, social media content creations, Property video shoot, Agents video sessions, Paid marketing campaigns, branding and everything comes under online tech.
About Hogar Properties
Hogar Properties started in 2022 in Dubai to have a dream to be the best real estate agency in Dubai and they are doing great. Soon they will be on top in Dubai. As of now they are having more than 100 agents all over the world, roots in UAE, UK and USA. Their marketing budget is more than 50,000 USD per month.
Key Optimizations
- Designed visually engaging creatives with property lifestyle appeal.
- Segmented campaigns by intent: renters, buyers, and investors.
- Added geo-targeting for high-demand areas.
- Introduced pre-filled lead forms to reduce friction.
- Built remarketing campaigns for website visitors.
- Optimized ad scheduling to match property browsing hours.
- Added A/B testing on creative headlines & CTAs.
- Implemented CRM integration to track sales-ready leads.
The challenges
- Low social media engagement despite frequent posting.
- Generic creatives failing to highlight property value.
- High CPL due to untargeted campaigns.
- Weak segmentation between renters and buyers.
- Drop-offs in the lead form stage.
- Low-quality leads with poor conversion to sales.
- Difficulty tracking ROI from campaigns.
- Competitors saturating the ad space with higher budgets.
Services Used:
Real Ad Samples
Conclusion
Project Timeline: February 2023 – November 2024
Highlights
- CTR increased by 62%.
- Conversion rate improved by 47%.
- CPL reduced by 28% (from $42.10 to $30.30).
- CPC dropped by 19%.
Results
Generated 1,200+ qualified leads in 8 months, helping Hogar close multiple high-ticket sales and boost their brand reputation.
CTR Increased
Conversion Rate Improved
CPL reduced by 28% (from $42.10 to $30.30).
CPC Dropped by
