- 42%
Google Search Ads
Muvi is a SaaS company enabling businesses to launch OTT platforms. They wanted to improve search visibility and drive high-quality demo requests.
About Muvi Entertainment
At Muvi, we offer versatile streaming solutions that cater to the evolving needs of the industry, ensuring you have full control over your content distribution. Muvi offers a range of comprehensive solutions that empower you to build and manage a successful streaming business.
Key Optimizations
- Conducted advanced keyword research for SaaS decision-makers.
- Wrote high-intent ad copy focused on speed and scalability.
- Segmented campaigns by funnel stage (awareness, consideration, demo).
- Added callout extensions (free demo, enterprise-ready).
- Built remarketing lists for visitors who viewed pricing/demo pages.
- Created optimized landing pages with fewer form fields.
- Used Smart Bidding strategies focused on conversions.
- Integrated CRM tracking for qualified demo attribution.
The challenges
- High CPC in a competitive SaaS market.
- Generic ad copy not resonating with enterprise buyers.
- Weak landing page conversion rates.
- Broad keywords leading to unqualified clicks.
- Lack of campaign segmentation by buyer intent.
- Difficulty tracking demo request quality.
- High drop-off on the sign-up form.
- Limited remarketing for decision-makers.
Services Used:
Conclusion
Project Timeline: Sept 2023 – June 2025
Highlights
- Conversion rate rose by 42%.
- Conversion rate increased by 38%.
- CPL improved by 29% (from $51.80 to $36.70).
- CPC reduced by 16%.
Results
Generated 800+ high-quality demo requests, many converting into enterprise contracts, cementing Muvi’s position as a top OTT SaaS provider.
42%
CTR Increased
38%
Conversion Rate Improved
29%
CPL improved
16%
CPC Dropped by
